Yegna receives new funding despite Daily Mail’s ruthless campaign

Yegna receives new funding despite Daily Mail's ruthless campaign against the all-female band
The band was the victim of a long-running campaign by The Daily Mail, which claimed grants to the group were a waste of money eventually leading the British government to withdraw its support. Now, things are looking up once again for the band.

Founded in 2013 to tackle issues including domestic violence and forced marriage through songs and online videos Yegna primary aim was to have an impact on the culture of the country by highlighting important social issues in the Ethiopian society. Its members Rahel Getu, Zebiba Girma, Eyerusalem Kelemework, Lemlem Haile Michael, and Teref Kassahun adopted stage names: Lemlem, Emuye, Sara, Mimi and Melat. The initial reception was, to a larger extent good; however, things started to get a bit shaky for the band, dubbed “Ethiopia’s Spice Girls”. It was the victim of a long-running campaign by The Daily Mail, which claimed grants to the group were a waste of money eventually leading the British government to withdraw its support. Now, things are looking up once again for the band having received new funding.

When Prime Minister Theresa May appointed Priti Patel, the right-wing parliamentarian as the face of British aid in 2016 following a poor electoral result that reduced the Tory party to that of minority status and was forced to appease the influential blue voice within caucus, Patel wanted to change the narrative of British aid as one that held “core Tory values”.

The darling of the ruthless British tabloid media that advocated for a protectionist British society with little regards to international aid and development, she wanted to echo a slew of one-liner initiatives borrowed from the editorials of the nation’s daily tabloid newspapers.

She was urged to help curb “waste in the 12 billion foreign aid budget at a time when social care is in crisis”.

To the British public that is more enthusiastic with band-aid solutions when it comes to Africa – starting from the efforts of Bob Geldof’s Do They Know Its Christmas charity effort – the idea of empowering women and girls was not a popular idea to endorse.

When the media found out the government was about to fund Ethiopia’s Yegna musical group, dubbed the “Spice Girls of Ethiopia”, the posh 1990s British all-female group that produced manufactured sounds, it was seen an excessive waste of money.

That was the shotgun to reduce Britons responsibility in the world and a hit for the British media.

For a period of one-week, Yegna became controversial and The Daily Mail, one of the most influential tabloid newspapers used it to lobby for the end of foreign aid and used a year-old report by the Independent Commission for Aid Impact review of the Girl Hub programme (the name since changed to Girl Effect) to condemn the funding announcement.

The report had highlighted how the now Girl Effect group “remained concerned” (about Yegna) and that “DfID should consider in depth whether ongoing funding is merited and either reach a decision to cease funding or consider extending the project for a year to enable the evaluation to be completed”.

Despite an initial lukewarm endorsement of the initiative from Minster Patel, who credited the effort as one having an impact on women and girls on forced marriage and teenage pregnancies, the government withdrew its support. “We need to provide (taxpayers) with assurance that public money is being spent effectively and that our aid delivery partners apply the highest standards in transparency and ethical behavior,” she said.

The outcry was widespread, including from the aid community, the left-leaning Labor opposition which called her decision “sensationalist, headline-grabbing stories of waste and corruption (that) have become an ever increasing staple of British newspapers and from noted Britons, including poet, Lemn Sissay. “It’s wrong to let Yegna to hang out and dry,” he said. “They were the babies of the British Council, the former British ambassador to Ethiopia and the Nike Foundation. They all brokered this deal for the betterment of Ethiopia”.

Fast forward a year, in the midst of controversy and to some extent secrecy that has clouded its efforts from the outset, Yegna announced a new funding has been allocated to continue its work within Ethiopia. (The Reporter repeatedly reached out to Gayathri Butler, the country director of Girl Effect Ethiopia, but she rebuffed the request). “Our funders, including institutions and private donors are not willing to have their names made public,” she said.

Read more at thereporterethiopia

Share this on:

Be the first to comment

Leave a Reply

Your email address will not be published.