Challenging stereotypes about Africa: From luxurious leather to traditional tailoring

Challenging stereotypes about Africa: From luxurious leather to traditional tailoring: Shopping in Addis Ababa

Photos: From luxurious leather to traditional tailoring: Shopping in Addis Ababa
Brands like Zaaf are part of a new breed of African business that seeks to adapt traditional styles for an international market. “People are shocked that these products are made in Ethiopia,” says founder Abai Schulze. “We are challenging stereotypes about Africa.”

Hamere Eleni Demissie is the founder of Actuel Urban Living which makes contemporary furniture in Ethiopia.
Hamere Eleni Demissie is the founder of Actuel Urban Living which makes contemporary furniture in Ethiopia.
From a recently-opened shopping mall, Snap Plaza, Little Gabies sells accessories for new mums and babies.
From a recently-opened shopping mall, Snap Plaza, Little Gabies sells accessories for new mums and babies.
Retail experiences such as Anbar are finding a ready consumer base in the expat community and among returning members of the diaspora who make up a fair of Ethiopia's middle class.
Retail experiences such as Anbar are finding a ready consumer base in the expat community and among returning members of the diaspora who make up a fair of Ethiopia’s middle class.

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