He always has a bright smile on his face that lights up the ambiance; the same goes for his songs. Asgegnew Ashko is currently one of the most favorite artists in Ethiopia. And now, Asge is featured on the fifth season of Coke Studio Africa.
Asgegnew expressed his excitement to be on Coke Studio Africa on a press conference at Stanely hotel, Nairobi this August. Speaking at the conference on being one of the Ethiopian artists participating in this year’s Coke Studio Africa and the contribution of the platform for the growth and exposure of African music in general Asge said, “Since my childhood, the music industry has been dominated by music from the western world and I used to be jealous of those artists. But now we are at a very good time.
African music is being heard and appreciated globally. I’m also grateful that I have grown to be part of that; I have crossed one border with Coke Studio Africa, bringing my country’s music and flavors from Ethiopia to Kenya. And this stage is going to take me to the rest of Africa and the world, I’m very happy about this”.
Coca-Cola brand manager in Ethiopia Tigist Getu says, “In the first three episodes of Coke Studio Africa 2017, we have witnessed the colorful New Year song by this season’s Ethiopian Coke Studio Africa artists, Dawit Nega’s journey to Coke Studio Africa, Sami Dan firing up the stage with his dancehall performance and Betty G putting tears in the eyes of Tanzanian artist Nandy with her phenomenal cover performance” Tigist said. Adding, “we expect Asge’s collaboration with Sheebah to be the same; big and euphoric. We invite everyone to enjoy it”.
This week’s headline artists, Kenyan rap king Nyashinski and South African super group Mafikizolo join up to discover more about each other’s music and create something special while DRC-born South African resident Tresor, and Cameroon’s multi-talented Locko, have some fun with the Coke Studio Africa Throwback.
Ugandan dancehall dominator Sheebah and our very own Asge also join up to discover more about each other’s music and create something awesome. Speaking on his collaboration with Sheebah on big break episode Asge said they’ve made amazing music adding that everyone should anticipate great collaboration. The two artists will also be working with Future star Tanzanian rapper Bill Nass in music collaborations that will be produced by Gemini Major – an acclaimed music producer.
Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring people together and celebrate the diversity of African music and talent. It also gives upcoming artists the opportunity to work with some of the best local and international music and production talents. It brings together artists from different genres, eras and regions to create a modern and authentic African sound through musical fusion.